![]() ![]() This is why brands are very strategic when choosing a color to use in their marketing communications. They can even affect the decisions we make. As a result, they can affect the way we feel about brands, products, and services. In the first section of this article, you saw how Coca Cola creates a cohesive brand look by sticking to our signature blue color palette.ĭifferent colors elicit different emotions. What’s more, if you’re into fonts, you could also use an Instagram Story design app like Font Candy on iOS or Font Style Candy on Android to get really creative with your text. However, Bremont does use the typewriter font consistently in all of their Instagram Story designs – and this font fits their classy, timeless brand.Ĭheck out websites like Font Pair, Font Joy, Canva Font Combinations to find a great font for your Instagram Story designs. For example, the watch brand Bremont uses different fonts for their website and Instagram Story designs. Now, this doesn’t have to be a custom font or the same font that you use on your website. As a result, it helps to choose a font that represents your brand and then stick to it. Choose a Great FontĪs mentioned above, consistency is vital to creating a strong brand look. To learn more, check out our full guide on Instagram Story sizes and dimensions. This is because the dimensions of Instagram Stories are dependent on the viewing device – and some smartphones have wider or taller screens than others. It’s worth noting that these dimensions aren’t perfect. Simply save it to your computer and then import it into your video editor or design program. Here’s an Instagram Story design template that you can use to help. These dimensions have an aspect ratio of 9:16. It’s best to design Instagram Stories that are 1080 pixels wide by 1920 pixels high. In which case, you’ll need to make sure that you use the right dimensions. ![]() Sometimes it can be awkward to design Instagram Stories on your smartphone – especially if you’re trying to create professional-looking video clips. Use the Right Instagram Story Design Dimensions These Instagram templates can help you save time while still maintaining a professional and consistent brand look.Ĭheck out how music video-hosting service Vevo uses Instagram Story layouts to present a profile on a new music artist.Ĥ. ![]() You can find these Instagram Story templates in most design apps. Use Instagram Story Design TemplatesĬountless professional designers have already created an endless supply of eye-catching Instagram Story design templates. If you want to find out more, check out our full-length guide on the best Instagram Story apps. Unfold : Add a touch of style and class to your Instagram Story designs.StoryLuxe : Find stunning filters and templates to customize.Adobe Spark Post : Edit your photos to perfection and add graphics in the same app.Canva : Access an extensive library of pro graphics and Instagram Story layouts.Over : Overlay gorgeous graphics and text to your Instagram Story designs.Here’s a quick run-down of five great Instagram Story design apps to check out: There are plenty of tools out there that make it easier to design Instagram Stories that capture attention. Simply aim for consistency in how you present your brand.Īrtisan coffee brand Deathwish Coffee doesn’t have the most polished Instagram Story designs, but they do maintain their brand throughout.Ĭheck out the image below – notice the skulls, the black and red color theme, and the enthusiasm expressed with phrases like, “hell yes,” “just arrived!” and “Death Wish Coffee time!”īottom line, consistency is key. As a consequence, their brands acquire no texture, no character, and no public trust.” “Too many companies want their brands to reflect some idealized, perfected image of themselves. Still, this doesn’t mean you have to be super-duper polished and perfect all the time.Īs billionaire founder of Virgin, Richard Branson said: Maintaining a certain “look” can help you capture people’s attention more often and build credibility. If you check out any top brand, you’ll see that they maintain a consistent appearance in all of their content.įor example, notice how Coca Cola's website, Instagram account, and YouTube channel all use our signature red branding: You can’t create a strong brand without consistency. Be Consistent to Establish a Powerful Brand ![]()
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